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Thirsty Chinese Democracy noviembre 25, 2008

Posted by jcanez in Dr Pepper, Guns and Roses, Marketing.
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Voltiando al Marketing…

Ha sido sorprendente los resultados que ha tenido Dr. Pepper con una campaña sencillisima pero efectiva para justificar un muestreo de su gaseosa en USA: Simplemente le apostó a Axl Rose que no sacaría su disco “Chinese Democracy” en 2008. Si GNR lograba sacar finalmente a la venta el disco, Dr Pepper regalaría una gaseosa a todos los americanos. Y tuvo que cumplir.
Esta es la Nota de Prensa del 22 de Octubre:
Dr Pepper to Deliver On Its Promise – Readies Coupons for All Americans to Celebrate Release of New Guns N’ Roses Album

PLANO, Texas (Oct. 22, 2008) – Don’t cry, Guns n’ Roses fans. The agonizing wait for the 17 years-in-the-making masterpiece Chinese Democracy will finally be over (fingers crossed) on Nov. 23, 2008. Sure, there have been more rumored release dates than the 23 flavors of Dr Pepper, but if Chinese Democracy hits stores as announced today, it’s going to be so easy, easy for every American to get a free Dr Pepper as promised.
“We never thought this day would come,” said Tony Jacobs, vice president of marketing for Dr Pepper. “But now that it’s here all we can say is: The Dr Pepper’s on us.”
Dr Pepper is ready to give out free soda coupons to every American when the album releases on Nov. 23, 2008. If you’re out to get a free Dr Pepper just follow these simple steps:

HOW TO GET YOUR FREE DR PEPPER
1. On the Nov. 23, 2008 release date, go to

www.drpepper.com.

2. Register your information to receive a coupon for one free 20-oz. Dr Pepper.
3. When your coupon arrives, redeem it wherever Dr Pepper is sold.
4. Drink your Dr Pepper slowly to experience all 23 flavors. Dr’s orders.

Coupons will be available for 24 hours, starting at 12:01 a.m. Eastern Time on Nov. 23, 2008. Allow 4-6 weeks for coupon to arrive. Coupons will expire on Feb. 28, 2009. Limit one coupon per person. Full terms and conditions available at http://www.drpepper.com/.

El dia oficial de venta del disco, la pagina colapso con las personas reclamando su cupon. Y ha sido tal el exito que se extendio un dia mas (hasta ayer a las 6pm hora Este).
Una sola condición adicional:
* Guitarists Slash and Buckethead are not eligible for free soda!!!

Comentarios»

1. Nervioso - noviembre 26, 2008

wow, aspero.


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